Privacy Policy

Scuba Life ("we," "us," or "our") provides scuba diving education, group dive trips, gear sales, and related services in Southern California. This Privacy Policy applies to information collected through our website, customer account area, checkout, messaging, and dive training forms connected to our services.

By using our website or services, you agree to this Privacy Policy. If you do not agree, please do not use our site or services.

We may collect the following categories of information:

• Identifiers and account data — name, email address, phone number, password (stored securely), and account preferences.
• Profile and dive-related data — date of birth, address, height, weight, shoe size, emergency contacts, and information you provide when registering or booking courses and trips.
• Transaction data — items in your cart, bookings, order history, and payment status. Payment card numbers are processed by Stripe; we do not store full card details on our servers.
• Form and document data — medical questionnaires, liability releases, standards acknowledgements, equipment records, signatures, and files you upload (for example, medical clearance documents).
• Communications — messages you send through our contact form or live chat, and our responses.
• Shipping data — delivery name and address when you order print-on-demand merchandise that ships to you.
• Technical data — IP address, browser type, device information, and cookies or similar technologies used to operate and secure the site.

We collect information directly from you, automatically when you use the site, and from service providers that help us operate our business (for example, payment processing and fulfillment).

We use personal information to:

• Create and manage your diver account and authenticate sign-in.
• Process course and trip bookings, shop orders, and payments.
• Fulfill print-on-demand products and coordinate in-store pickup for in-house gear.
• Provide required dive training forms, compliance records, and booking confirmations.
• Communicate with you about bookings, orders, safety, and customer support.
• Operate live messaging and respond to contact requests.
• Improve our website, services, and security.
• Comply with legal obligations and enforce our terms.

We do not sell your personal information for money. We do not use sensitive personal information for purposes other than those permitted by California law and described in this policy.

We share information only as needed to run our business and as described here:

• Payment processing — Stripe, Inc. processes payments on our behalf.
• Print-on-demand fulfillment — Gelato and related partners when you purchase merchandise that ships to you.
• Cloud storage and media — providers such as Cloudinary for document and image hosting used in forms and product images.
• Email and infrastructure — services that host our application, send transactional email, and support website operation.
• Professional advisors — lawyers, accountants, or insurers when reasonably necessary.
• Legal requirements — when required by law, court order, or to protect rights, safety, and security.

Service providers are contractually required to use personal information only to perform services for us, subject to applicable law.

We use cookies and similar technologies to keep you signed in, remember preferences, secure the site, and support cart and checkout. You can control cookies through your browser settings. Disabling certain cookies may limit account features or checkout.

For a full list of cookie types, local storage uses, and your choices, see our Cookie Policy.

If you are a California resident, the CCPA and CPRA provide you with the following rights, subject to certain exceptions:

• Right to know — what personal information we collect, use, disclose, and share.
• Right to access — request a copy of personal information we hold about you.
• Right to delete — request deletion of personal information we collected from you, subject to legal and operational exceptions (for example, completed booking records or forms required for dive training compliance).
• Right to correct — request correction of inaccurate personal information.
• Right to opt out — we do not sell personal information. If our practices change, we will update this policy and provide a clear opt-out method.
• Right to limit use of sensitive personal information — where applicable, you may limit certain uses of sensitive personal information beyond what is necessary to provide our services.
• Right to non-discrimination — we will not discriminate against you for exercising your privacy rights.

Shine the Light (California Civil Code § 1798.83): California residents may request information about disclosure of certain categories of personal information to third parties for their direct marketing purposes. We do not share personal information with third parties for their own direct marketing purposes.

To submit a privacy request, email scubastevenar@gmail.com with the subject line "California Privacy Request" and describe your request. We will verify your identity before responding. You may also designate an authorized agent to submit a request on your behalf with proof of authorization as required by law.

We aim to respond within 45 days as required by California law, or notify you if additional time is needed.

Our website is not directed to children under 13, and we do not knowingly collect personal information from children under 13 without appropriate parental consent. Minors participating in dive training may need a parent or guardian to complete forms and provide consent as required by training standards and law. If you believe we collected information from a child under 13 without proper consent, contact us and we will take appropriate steps.

We use reasonable administrative, technical, and physical safeguards designed to protect personal information. No method of transmission or storage is completely secure; we cannot guarantee absolute security.

We retain information for as long as needed to provide services, meet legal and training-record obligations, resolve disputes, and enforce agreements. Retention periods may vary by data type (for example, booking records and signed dive forms may be kept longer for safety and compliance).

Our site may link to third-party websites (for example, social media). Their privacy practices are governed by their own policies. We are not responsible for third-party sites or services.

We may update this Privacy Policy from time to time. The effective date at the top of this page will reflect the latest version. Material changes may be posted on the website or communicated where appropriate. Continued use after changes means you accept the updated policy.

For privacy questions or to exercise your rights, contact Scuba Life:

• Email: scubastevenar@gmail.com
• Phone: 714-728-2300
• Region: Orange, Los Angeles & Ventura Counties, California, United States
• Website: https://www.scubalife.net